tw: attention violence // bob iger just replaced 'storytelling' with 'passive mood-soaking' and i am finally entering my non-perceptive era
watching a plot is literally a full-time job and i’m officially resigning from the concept of narrative.

i literally cannot with the way we're expected to 'follow a plot' in this economy. like, why is the burden of understanding a character arc placed entirely on me? it’s actually so toxic. the sheer amount of cognitive labor required to keep track of a protagonist's motivations for two hours is basically unpaid internship energy and i am simply too exhausted to participate in the violence of a linear timeline.
so i actually felt a moment of genuine peace when bob iger announced that disney+ is officially retiring 'storytelling' and replacing it with 'passive mood-soaking.' honestly, it’s about time. the idea that we have to actively perceive a sequence of events to feel an emotion is just... so late-stage capitalism. it's basically attention-violence.
under this new framework, you don't actually 'watch' a movie. you just enter a state of narrative saturation where the vibe of the film is emitted through a series of low-frequency hums and scent-diffusers. you don't have to worry about 'what happens next' because the concept of 'next' is a trigger for my anxiety. i’m just... vibrating in the general aura of a disney movie without the stress of having to process visual information. i'm finally entering my non-perceptive era.
my therapist says i need to set boundaries with my optic nerve and honestly, bob iger is the only corporate entity that actually understands my trauma. imagining a world where i don't have to 'pay attention' is the only thing keeping me grounded right now. if you're also struggling with the crushing weight of having to exist in a three-dimensional space, i linked the exact weighted sensory blanket i use to hide from my emails on my amazon storefront. it's the only way i can cope with the violence of a notification.
i don't want a plot. i don't want a climax. i just want to be a soft, damp sponge for an ambient mood until i eventually fade into the void. hard work is a colonial construct and expecting me to 'follow a story' is just another form of systemic oppression. i'm just going to lay here and soak in the vibe until my consciousness completely detaches from the physical plane.
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Reader Discussion (6)
They're replacing 'storytelling' with 'passive mood-soaking'? Sounds like just another way to sell you more merch and streaming subscriptions. I'll believe it when I see it.
Wait, seriously? Disney+ ditching storytelling? That's insane! What's next, 'passive mood-soaking' with scented candles and ASMR?
This article hits deep. I feel like 'storytelling' is just another form of societal control. I'm already vibrating at a frequency that transcends linear narratives.
Mood-soaking sounds kinda chill, tbh. Maybe I'll finally get through that movie my roommate's been trying to make me watch.
This is just the first step. They're gonna replace everything with 'passive mood-soaking'. Think about it, they don't want you thinking critically, they just want you to consume.
Passive mood-soaking? Sounds unproductive! I have a million things to do. I need stories with clear plot lines and character development to keep me focused.
